With a web site you will be able to reach a whole new segment of potential clients that may have missed your current ad campaigns. A good, informative web site will attract many people who may not have heard of you otherwise. Whether you provide products or services, your website will provide an alternative location to sell them. More than 3.5 billion people use the internet every day, and more than 80% of those have purchased something, or contacted a company, online. So by not having a website, you will be missing out on a big piece of the pie.